Growing up Digital: Younger Generations

            Growing up Digital by Don Tapscott, he has compiled some very useful information about today’s youth and what great contributions the younger generation will bring to the future and what they will mean to the future of the economy and society. If today’s world is having a dramatically change and has a great contribution of how it’s shaping our everyday life. This means that the younger generations are starting to embrace a different set of values than their parents did then changing the way society interacts with one another. For example, a younger group of people would be a lot more worried if they had forgotten their phone or computers charger at home because then if the device dies there is no way to stay connected with others, having these electronics always at our positions and ready to be used is one of younger generations most important value. As for older generations like our parents that is one of a less worry to them. They are more interested in not leaving more important behind than their cell phone or even the charger. As generations continue getting younger the values continue on going down. Another great example is when trying to hold a face to face conversation with a younger kid that’s the age between two and twenty two. They will be more concentrated on what’s going on in their phone screen rather than being physically engaged in the conversation she or he is having with either a friend or a family member. These N-Genres use a bit of technologies for many different things, computers for entertainment, business, learning, communicating, shopping and many more things but it is also devaluing certain things such as values start to significantly decrease as technologies are taking over the world; it is much harder to hold the attention of someone whose values are more important in his or her technological devises. Not only are these technologies taking value and importance from a person’s life it is also impacting the economy because companies must keep pace with the technological revolution or things might start going south real quick. If companies want to compete in the new millennium they are urged to throw off the past and embrace the upcoming generations and its new ideas. Instead of having a misconception about kids today these are thrown away in favor of the realities and information about this generation.